Resell, Master and Private Label Rights Explained

If you are new to the whole private label rights thing, it can be quite confusing to know what you can and can't do with the products and articles you buy.
To help understand the do's and don't, I've outlined a general overview of the key benefits and restrictions when buying:
'Resell Rights'
'Master Resell Rights'
'Private Label Rights' - PLR

Resell Rights
When you obtain the resell tights, this will normally entitle you to sell the product 'as is', without any alterations.
You often find eBooks being sold with resell rights. The typical practice is for the author to include a short bio at the beginning of the eBook, with a link to their website, and maybe one or two products that they own.
They may also refer to one or two products within the eBook, and link to them with their affiliate links.
The author wins, because apart from making money from selling the resell rights to you, he also has the potential to make money from 'back end' sales, from all the people who you sell the eBook to.
So what are the benefits for you?
First off, you get a ready made product, and get to keep all the profit from the sales you make. Most of the time a product with resell rights will also come with a pre-written sales letter, and in many cases a basic 2 page mini website, with header and eBook cover graphics.
This makes it easy for you to start selling to a market, because you don't have the time and hassle of creating a product yourself.
On the downside, it will be clear that the eBook was not written by you. With every sale you make, you are effectively helping to build someone else's brand, instead of yours.

Master Resell Rights
Going a step further, Master Resell rights give you the same rights as above, the key difference being that you are allowed to pass on the resell rights to someone else.
This usually means that you can charge that little bit extra for the product.
The biggest market for selling Master Resell Rights is to Internet marketers. If you sell a Golf eBook to a load of golfers, they won't be interested in the Master Resell Rights, because all they want is the info in the eBook.

Private Label Rights (PLR)
This puts a whole new spin on things. The huge advantage here is that you can put your own name and brand on the product or article, and pass it off as if you had created it yourself.
In the offline world you've probably bought private label products many times. Grocery stores sell lots of products with the store logo/brand on them. They didn't necessarily make them, they have just paid for the private label rights to resell those products with their name on them.
As an Internet publisher, private label rights products can provide you with many benefits and advantages.
You could bring out and sell a whole range of products, without ever creating a single one.
Know Your Rights Before You Sell Or Use A ResellPrivate Label Product.

I've outlined the basic overview of the different types of rights being sold on some ebooks, software and articles. But you will find slight variations and interpretations of the rules I've outlined, depending on who you buy the rights from, and what you are buying.
In most cases, private label products and articles will not come with 'master resell rights' as well. This means that although you can rebrand and sell the products as your own, you are not allowed to sell the products with private label rights to others.
This is done to protect the distribution of the products, and also to ensure that people have to go back to the original product owner, to obtain the private label rights.
Occassionaly you will find some PLR products with master resell rights. Because it's normally a big key selling point, it is normally quite clearly marked on the product sales page or in the read me files of the products or articles.
Always read the terms and conditions of the products you buy the rights to, so that you know exactly what you can and can't do with the product.
If there is anything you are not sure about, always ask the product owner to clarify things for you.